Naming Rights on the Rise ?
Barca are one of the top 3 clubs in the world no matter where you sit .
Of the trio of global heavyweights sitting atop the pile they are the ones that are probably in the best shape imo .
In an effort to tear away from the other two they have drawn up plans to upgrade the Camp Nou to an eye watering 105k.
“Plans for the ‘Espai Barca’ renovation project include the addition of a basketball arena, as well as an increase in capacity to 105,000.
In July, Barcelona appointed American financial services company Goldman Sachs to advise them in their mission to redevelop the ground, with the revamp having a budgeted cost of €600 million.”
Ouch , 6 hundred big ones just to redevelop what is surely one of the most iconic stadiums in the world ? 15 year old Wembley was about to be sold for that in one of the most expensive real estate cities on the planet and thats only an upgrade ? Wow , big bucks as they say here.
That should see them tear away from their mini pack I think you would agree and set a new benchmark for the visiting fan I would imagine .
The aspect I wish to discuss is how they are getting the dosh . So last week it emerged they had been in negotiations to rename their stadium for a period of twenty years for the staggering sum of 300 million. Please just let that sink in for a moment .
Now the deal ended abruptly when politics got involved ( Barca insisted the buyer drop a law case against its former president as a condition and buyer bailed ) but its out there and no doubt someone somewhere is eyeing up a bid .
Selling your stadium name to afford to redevelop it seems ,,,, different !?
How would you feel about that , our naming rights being sold ?
Okay with that but only in exchange for a redevelopment ?
If you woke up tomorrow and Peter had flogged the name you would log on and type what exactly ? Well done or Gtf ? I think many would be okay with it if for a good cause and not the balance sheet , and surely you would still call the stadium either Parkhead or Celtic Park right ?
But its not aimed exactly at the fan in the stands at that stadium is it ,, its aimed at everyone , the viewers on tv or internet and readers in digital or print , to get that brands name in your household and specifically in your consciousness so if / when you do go out to get a fridge for instance then that brand is well in the running already . So basically it wouldnt affect us and be free money , right ?
No chance,,, as Majoc puts it , stick 10 Celtic fans in a room and you will get 11 different opinions . Imagine the carnage if it wasnt spent , just banked , or maybe “ used to help ease our net debt in these testing times “ or some jargon phrase . The traditionalists would tell us Bro Walfrid is turning in his grave etc . The 49 quid crew would probably have a new “ God “ whose altar to worship at ( they have a point Im not dissing them ) .
Personally I wouldnt be too bothered as long as it was to better the club , and at the end of the day its only a loan , the name will revert back .
Or would it ? Chances are someone would come up with some type of deal when the current one ends so would the name ever revert back ? Permanently out on loan making us money ?
Couldnt discount that you know , once out there she gets hawked around until gone .
No matter what you think however I believe you will see a lot more of this in the future . Start to expect boundaries to be pushed and new gimmicky ways of bringing in some funds . Airship / Blimp / Huge balloon with a logo floating outside your stadium is popular here . Sponsors on the sleeves as well as front and center ?
One team that might well consider it could be Spurs , run by a fella who is considered a shrewd and crafty negotiator , but yet his club have just taken out another loan and their debt stands at an eye bulging 637 million squiddlies . His manager is unhappy , and his team who actually play decent footie are currently plying it in a half full stadium with a potato field after the Nfl ripped it up for a couple games , and boy she looked rough that pitch did. I guess this new stadium better start raking it in , although by the reports I have heard it will be the best in Europe or thereabouts . Cant see it staying New White Hart Lane though , not for long anyway , if a hundred or so is thrown at him to change its name ,,, not with that debt level over his head .
Finally a word on another attack at Swinecastle on our ex manager . He must surely be entertaining leaving the Scottish set up for good at the end of this term and who could blame him. The place should be having stands closed down for games if they cant guarantee decent behavior , no matter who is in the opposition dugout .
With a set up that tolerates this and doesnt act for the greater good no wonder many are turning their backs , and more importantly not getting kids involved .
Not the average fans fault though , all we wanted was a fair and honest game . We have been failed . Just like Lenny .
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