This site has been known in the past for criticising Peter Lawwell,something which we admit to with no pleasure,for it would please us no end for the opposite to be true. However,for that to happen would mean that he never made mistakes,and the man who has never made a mistake has never been born.
Of course,in order to reduce the chances of making a mistake,the wise man sticks to what he is good at. And there is no denying that Peter Lawwell is very good at bringing in the merchandising and sponsorship deals for the club. The latest one is still to be announced officially but it has been widely floated as being Adidas,an iconic football brand for many of us.
PL’s first venture into selling the jerseys-aw come on,you didn’t think I could resist that one,did you?-was in 2005,renewed in 2010 when he got us a £5m a year tie-in with the world’s leading sports brand. For a decade,we were wearing The Nike Swoosh,but sadly it came at a time when Nike were all but withdrawing from the “soccer” market,preferring to stick with their core sports. And while that strategy has been reversed recently,particularly with a deal to supply Liverpool
we certainly saw the results of their downsizing in the design department.
Lordy,they sent us some howlers. I’ll do a link to our historical home and change strips at the end of the article,but suffice to say that they tended to be the result of some nutjob throwing various shades of green on to a Paint By Numbers template,then popping some LSD and trying to see how many other colours clashed with them. Et voila,roll up and buy it here.
Ironically,the new Nike deal for Liverpool is at the expense of our current shirt suppliers New Balance,and was only permitted following a court battle. I don’t think New Balance were too pleased with the workings of British Justice,but I’m sure there’s a heroic Aussie cave explorer in Thailand who might venture that it is better than justice,US-style. New Balance were generally an improvement on Nike,both in styling and in quality. Our home jerseys had a cleaner,sharper look to them and last year’s white with green flash is a class act. It’s not quite in the class of our 125 white top,but I’m led to believe that Nike had little to do with the design of that,being largely done in-house. So I’ll miss New Balance,but I’m looking forward to some creative thinking from our new Bavarian design department. It is certainly a part of the world which does design and manufacture rather well!
There has been some feverished speculation online with many mock-ups of alleged “official leaks” of home and away jerseys and some of them can be found on the always excellent VideoCelts,including this one-
But a certain site “leaked” all three,and I must admit that they look the biz to these eyes. The chap in question may well be looking for a job in the industry,and if he puts a Celtic Cross on the white one,I’ll write him a reference myself!
Either way,the deal will be the biggest in the history of the club. And that means,of course,that it will be the biggest in the history of Scottish football. Ironically,it may not actually be the one that involves the most money in the history of Scottish football. That honour may yet fall to some newcomers on the block,Sevco. Being somewhat gauche and naive,as befits their youth,they deal only in three years cycles. And while those tend to involve three new sets of kit per year,they do also have a habit of including three new sets of initials on the managerial anorak. A fiendish ploy,indeed! I suspect that by the time the lawyers for Sports Direct,Ideal Sports,Hummel et al have had their wicked way with damages and legal costs that the final amount will finally dwarf our Adidas splash. This will naturally be trumpeted as a huge triumph for the great unwashed,allowing them to open up their own market stall on Paisley Road West. They’d prefer it to be nearer to the footprint of the ground,of course,but Close Brothers seem unwilling to deal unless there’s the small matter of cash up front.
Adadicking,so to speak…
Oh aye,it’s good to be a Tim. But as you can see from the collection below,sometimes it helped to shut your eyes when the team ran out. Sometimes too,it remained that way for the whole ninety minutes,but I reckon the days of that People’s shirt and some of the dross wearing it are behind us.
Above article by BMCUWP. Usual rules apply if you want to have your thoughts as Article of the Day. Keep it legal and you can be as controversial or informative as you like,we will always publish it. Mail it to Mahe