The PLC Model .. Can it still work ??
This season 2020/21 will go down in history for lots of reasons.
Primarily as the season we didn’t acheive the Holy Grail of 10 In A Row.
Also importantly though, it will go down in history for the PLC as the season the PLC lost the trust of the Celtic Support.
We need to go back to the summer of 2019 to chart when the PLC got it so badly wrong.
Dermot Desmond had a major decision to make in the summer of 2019, either to bring in another high calibre manager, and continue Celtic’s progress, or take a huge football and financial business risk and appoint Neil Lennon.
That he chose to appoint Neil Lennon, has proven to be a huge football and financial disaster.
Add in the factor of a pandemic and it has shown that the strategic PLC decision making was built on sand.
Without the PLC having proper structures and planning provisions in place, so much at the Club has simply fallen apart.
Season Ticket Model ??
Another major reason this season will go down in history, will be that in my opinion this will be the last ever season of full Season Ticket uptake under the PLC model.
I expect the PLC to sell in the region of about 25,000 – 30,000 Season Tickets for next season.
My opinion is not based on an organised boycott, but simply based on a major change of thought by many Celtic fans.
The Celtic support have given the PLC £80 Million over the last two seasons (£40 Million per season) between season tickets sales and merchandising.
I would be expect the figure this summer to be nearer £20 Million.
Whether this is due to Supporters losing a massive amount of trust in the PLC.
Or being severely pissed off at losing out on 10 IN A Row without even mounting a challenge.
It may come from anticipating that there will be very little football in season 21/22,
Or it could come from the PLC not questioning the fact that Sevco will only win their first league, not their 55th league.
Also add in Covid 19 and the horrendous toll it’s causing on human life, and also the financial carnage to so many families.
So What Now for the PLC.
Boardroom change was always likely to happen at the end of this season.
The decisions made back in the summer of 2019 will probably reduce the PLC customer base by 50% this summer.
Whilst no-one could have predicted Covid 19, it was possible to predict the decline of playing standards and of the team.
For the tsunami of both to collide together has been a complete disaster.
Brexit will also now mean changes in transfer rules which will also badly effect Celtic.
So from potentially building and planning properly in the summer of 2019, the PLC are now in a very difficult position.
Even with a new CEO, a new manager and some new players, there are real and difficult challenges ahead.
We are likely in my opinion to see a different ownership structure begin to formulate.
Any business that can potentially lose 50% of it’s customer base in a very short period of time due to poor Boardroom decision making, will have to take a reality check.
Once the new reality of a much reduced customer base has become clear, dialogue and then change will need to happen.
Ironically, the terrible decision making of the PLC, could now end up creating it’s own demise, with change being required.
The question then is simply how structured, organised and ready will the Celtic Support be to influence change in our Club?
Above by Celtic1Member1Vote