Required – Balls of Steel!
Our incoming CEO faces an unenviable task,and I think we have all known that from the start. His appointment was announced around two months ago,yet he doesn’t take up his position for almost another hundred days. That’s an awful lot of time to try to figure out what needs to be done-but the date of his appointment leaves him next to none at all to actually do it!
I touched on some of this in yesterday’s article,where I pointed out that he has to appoint a Director of Football,a new manager and coaching staff-which I trust will actually be the new manager’s choice!-a new captain,a new chief scout and probably at least six first-team ready players plus back up for virtually position on the pitch. Added to which he will be looking to get top dollar for the players who are leaving,and it is clear that he does not have his problems to seek!
He is effectively inheriting a footballing operation which requires a full rebuild,having been bequeathed an absolute disaster zone by his predecessor. He is clearly a successful operator with the CV to prove it,but I have to say that his talents will be stretched in his new role. In fact,I’d go as far as to say that he may have allowed his support for Celtic to override his professional judgement by taking the role on-I’m not sure that a non fan would have touched it with a bargepole,such is the scale of the problem awaiting him.
Another task which awaits him is to clear out the boardroom of all the deadwood and cronyism which has affected it for far too long,and that is something which is unlikely to make him friends with some of the people he will need most,but it is a task from which he must not shirk if he wants long-term success.
And then we come to the big imponderable,which is the support. Us. He has one factor in his favour on that front,and that is the building levels of dissatisfaction over the years of the actions of his predecessor. Most of us were see happy to see the back of Lawwell,and we certainly all recognise the difficulty ahead for Dominic McKay. For that reason,I think he will be given time by the fans to get things right-even if we aren’t quite taking our title back immediately. But how many of us will buy our Season Tickets to witness any transformation? And that,as I say,is the big imponderable,as even a lot of the fans themselves are currently undecided!
Next season couldn’t have come at a worse time for DMcK,given all of the above,and that’s before we factor in the COVID-19 pandemic,and the ramifications from it. There will be decisions to be made on how much of the c£30m worth of season tickets sold this season to return to the holders,and on how best to do it. There will have to be a balance between keeping the fans happy and keeping the bank manager happy. We aren’t in too bad a financial state just now,given all the facts,so I think that much less than 30% will be viewed as unacceptable. Much more,and he might be crossed off the bank manager’s Christmas card list! But even then,many fans are so pissed off with events that they will not renew regardless of any incentives,while others will simply be unable to due to the financial pressures being felt themselves by the pandemic.
And I’m quite sure too that still more will have found other ways to occupy a Saturday,or simply won’t fancy the possibility of continued social distancing requirements either at the ground or in the pubs beforehand. Adding up the above reasons not to renew and I think we will be down by at least a third-the last thing a new man undertaking a major rebuild wants.
Dominic will be walking into a club with no management structure in place,a depleted squad and major discontent from the fans. None of this is his fault,but he is the one who has to fix it all. It might well be his dream job,but it has come at a nightmare of a time for him. And for all of us! He will be judged by us on how effectively he deals with it all,but I think we should realise that it is no quick-fix,and give him the time to do it properly.
It is a good sign that he is aware of the problems and is still brave enough to take the job.
Above article by BMCUWP