SENTINELCELTS

A friend was telling me he thought about buying something in particular, reached for his phone and opened the browser,,,
lo and behold that very item was being suggested by ads.
It wasn’t an act of God, nor a device gone rogue, but rather an act of gambling on thought process, ‘the house’ got that call correct, and it happens daily to millions around the globe.

You are compounded down into an algorithm that stalks you. Some might not care or even notice, but it’s true, you’ve been calculated.
That’s the case for the world’s biggest online marketplace, but what about closer to home?

I’ve often felt the support has been the victim of an algorithm. In plain language, the suits are able to pull our strings. Its not just our club.
I recall an Orange strip that appealed very much to a certain section of society, but likewise I recall a few Celtic Cross endorsed tops that were big hits.
Throw politics aside, those tops were the sales departments wet dreams, marketing had done their homework.
Via an algorithm.

Look at last year’s slogan,
A cause, a culture, a calling.
It’s catchy aye,but it’s bullshit.
The clear cause is profit,
We are multicultural,
We are generational fans, this wasn’t a calling? In Jocks day maybe, Lenny’s (when this was revealed) no chance of a calling to that football.
The algorithm failed in that occurrence, at least to these eyes, producing buzz phrases that don’t stand up.
Yet it works in the main.

Perhaps the biggest weapon in the Algorithm’s arsenal is the green, white, and gold of dear Eire’s flag. Stick those colours on something Celtic related and it will fly off the shelves. The black jacket I associate with Lenny the manager has both, the Cross and the colours, even if both are hard to find. The double whammy, worked a treat.

Every year there’s 3 new strips and one new slogan, all will have been researched and emerged with high odds of positive public reception. All four will have been based on our tailored Algorithm, and thus have a very good chance of satisfying the customer base. No chance of a stab in the dark shot, the tried and trusty rehashed and rotated.

It’s disturbing we are at the mercy of this powerful collection of information, an Algorithm that’s silent while it works and was created to exploit.
The right eye appeal shall open the wallets,
the correct rallying cry can help move season tickets,
the advertisement of the Foundation hints at a collective cause.

I’ve no doubt there’s an Algorithm out there designed to get the maximum out of your board members, one on the hiring of football managers, and another on how modernization improves clubs.
Funny how they couldn’t find those, eh?

By Mahe