CST AGM-UPDATE


Trust AGM

Celtic Trust in denial – always the victims

‘We are a small group of volunteers, doing the best we can, please don’t criticize us’ was the message from Trustees at this week’s Celtic Trust AGM. With membership haemorrhaging from more than 1,000 during 2020/21 down to the current 623. 

Chair Tommy Brannigan told members it was difficult to recruit when the team was doing well on the park. The trouble with the Celtic Trust is that they are always the victims of external circumstances, it’s never down the performance of those running the show. 

Mr Brannigan later went on to make an impassioned plea for more volunteers. The Trustees don’t do irony.  In a statement worthy of Enver Hoxha (This year will be harder than last year. On the other hand, it will be easier than next year) the leadership was happy with the membership levels, as they had been around the 300 mark before the 10 in a row was lost. The Trustees are actually content with their performance and record. 

Talk about cognitive dissonance. Last year the Trust asked for specialist volunteers who came on board to give expert advice and then disabused them when they agitated for new, dynamic ways of improving the Trust. I myself was removed from the Communication Sub-Group which explains why I am shining a torch on this amateur shambles of an organisation. 

In the end up my ‘no confidence’ motion wasn’t allowed to be heard. In truth, it was sent to the wrong email address but having resolved that issue two days after my error the Trust leadership was in no mood to let such a critical issue be voted on. 

In comparison, Treasurer Jeanette Findlay didn’t make the meeting and there was no paperwork offered to members to inspect the finances. It’s all right when we disregard the rules. 

My ‘vote of no confidence’ would also have been ruled out of order as I didn’t have a seconder. I had presumed that it would be put to the floor to be seconded. Having said that, I was allowed to speak and had prepared along the lines that it might not be discussed in a formal vote. But the chair warned me what I was not allowed to speak about. 

It wouldn’t have mattered. There were only around 40 in attendance, so any vote would have been disregarded. 40 was the quorum for the evening and it fluctuated as people came and went. As I said in my pre-AGM blog, this is a moribund organisation that prefers no discussion with members or the fan base looking in.

Ex chair but still a figurehead, David Low gave the Sermon on the Mount, reiterating the ‘Parable of the Disconnected Shares’ to the faithful.

The Trustees eggs are all in two baskets now. They are relying on the Comms committee’s Drive for Five (per cent shareholding in the PLC) and the formation of a new shadow board (based on work done by Marco Guidi) for tangible progress. 

There has been no work done on the shareholder register since the mail out proposal was rejected. It makes you wonder why they hounded the PLC only to make no use of it. 

Now David Low is suggesting we get an updated version from the club. But what would the Trust do with it?

The comms Drive for 5% is going to be a mass publicity campaign to attract who own shares. It a scatter gun approach (a lot of activity and resources) with leaflet campaigns at games, social media campaigns asking members to promote and retweet online). I’m a typical shareholder. I’m not a season ticket holder, I don’t attend games, I’m not in a supporters’ club, I don’t use social media much. How will the Trust’s Drive for 5% find me, their core demographic?

My objection is they have the names and addresses but are putting faith in a general publicity campaign. It targets everyone. And by targeting everyone they are not targeting shareholders. 

There are no objectives or milestone on membership or % shareholding in the ‘plan’. It’s another finger in the air initiative by comms people who should know better. I criticised the Comms committee for presenting it formally, saying the paper was an embarrassment. It was no more than a rehash of six-month old shareholder subcommittee work with a measly two-bullet action plan. Until I see some key metrics and a substantial plan from the comms experts, I remain to be convinced of its value to a Trust who don’t get the basics right. 

Last year in a blaze of publicity, the Trustees put the PLC Board ‘on six-month probation’. In answer to my question, the Chair that nothing had been done to a conclude or report back on this. You cannot operate in a public conversation like this, either to Trust members or the PLC board. This is the sort of behaviour that causes real reputational damage. No wonder the board think the Trust is a paper tiger. 

There are some committed people with decent ideas and a professional comms background involved. But the problem is it’s just a list of publicity activities that don’t have any of the core elements of a communications plan. Who are you targeting, what are the aims and objectives (increase in membership and shareholder members or percentage shareholding, and how will you measure the outcomes (milestones, numbers, timescale)

The fact is the Trust fought to get the register, had experts work on it to digitize it and analyze it…and decided not to gamble of writing out letters at a cost of £2.5k. Last year the Trust banked £60,000 in member subs. Now Mr Low thinks the Trust should get a more up-to-date set of names and addresses. For what purpose?

And all of this stems from a leadership who, as I say, are in a boat rowing on a lake with lots of potential membership and shareholding harbours, who refuse to use a map. No direction, no measurement, no discussion, no vision, no change; no chance.

I don’t mind if they want to just keep buying shares. But be up front and tell members that is your sole endeavour. Also be open about how long it will take the trust to reach the milestone of 5% (which allows it to call a general meeting of the PLC) at current levels of share acquisition. To put this in perspective, there are 93 million shares in circulation and the Trust owns 120,000 – a tiny 0.04%). The drive for five, which will allow the Trust to call general meetings of the PLC Board looks like a huge mountain to climb.

The mail out is not a deal breaker. But it is symptomatic of a leadership’s organisational conservatism. It knows the cost of everything and value of nothing. 

The Trust smacks of ‘initiavitis’. Let’s be seen to be doing something, no matter what. No objectives, no measurement, no outcomes, no learning. 

The Trustees need to do the basics right. Be a membership organisation. They are your bread and butter. Devise a strategy to get to five percent. Have a website capable of showcasing your message. 

Last summer the Trust said it wanted no relationship with the current PLC Board. Now it has secured a new meeting. It has no plan and will do anything to be seen to be relevant. 

To the external fanbase they get the odd headline. But they don’t get any new members. There is so much work to be done on a plan and tactics, on direction, yet they are diverted by the potential of a quick gimmick. 

When what they really need for gravitas, is a solid foundation. A website they offer to members and non-members, a strategy to work out if they want to represent shareholders and/or fans or both. Perhaps a look at their subscription model to attract more non shareholders. An alliance with other big hitters in the Celtic blogosphere. Lots of them are wary or unwilling to work with Trust leadership. 

Much of this is routine, unsexy and internal. Building the basics of the fundraising, campaigning group. Getting the right people in the right roles, being visible, being vocal, building a narrative, building gravitas, building membership.

Reflecting on this week’s AGM, the reality is that the Trustees and Officers want to blame everyone else for their troubles. Yet they remain in a privileged place in the Celtic family capable of uniting shareholders and fans for real representation and influence on the PLC board. 

The best time to plant a tree was 20 years ago; and the next best time is today. History will not be kind to the Trustees and Officers who languish at the helm and didn’t unfold the map. 

And the reason I think the Trust is a dead duck is that the present incumbents won’t resign and the don’t have the competency to come out, even in their own channels to defend their mediocrity.

Here’s a challenge to the Trust, publish this blog to your members in a forthcoming members’ email and defend yourselves to current members and the wider fan base. You have the floor Jeanette. 

Chris McGachy

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Auldheid

Auldheid
Gordon64

https://johnjamessite.com/
================
This is my comment on that article about the inadequacies of the SFA.

“A very accurate summary of events based on documentation.

The problem with bringing about change is no mechanism for the support to demand change exists along with a reluctance to take the ultimate step of withholding payment for tickets in spite of the fact the game they pay to watch is evidentially bent.

Until such a mechanism is created the Scottish footballing support at large need to be kept informed by articles such as this of the need for change.”

I’ve been hosting a couple of visitors since Thursday and only just read back to yesterday’s blog, then the previous and the quality of both blogs and subsequent exchanges is incredibly high.

If I were trying to build the required mechanism for change I would start here on SC based on the current CST blog and the original iro the Loss of Confidence in their Trustees.

BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

Thanks very much for keeping us up to date on matters at the CST,Chris. As always,the forum is yours to add any further comments or articles.

The main problem,as I see it,is that the CST is really the only show in town as regards a fan network dedicated to pushing the club forward. And no matter the good intentions,it is clearly failing at it. The club ignores it,and the fans generally view it as toothless and irrelevant.

How to attain that relevance is,I suppose,The Holy Grail.

Auldheid

BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
Thanks very much for keeping us up to date on matters at the CST,Chris. As always,the forum is yours to add any further comments or articles.

The main problem,as I see it,is that the CST is really the only show in town as regards a fan network dedicated to pushing the club forward. And no matter the good intentions,it is clearly failing at it. The club ignores it,and the fans generally view it as toothless and irrelevant.

How to attain that relevance is,I suppose,The Holy Grail.
==============
I’ve e mailed you and Mahe the first step to The Holy Grail and no Monty Python coconuts involved to make horsey trotting sounds.

It contains responses to Chris’s original blog as a blog hopefully as a means of paving the way to the Holy Grail of a Holistic Celtic.

16 Roads

The dead arose and appeared to many.
🤢

McCaff

The CST’s ability to remain relevant has passed! I’ve had no cause to look at anything about them since their botched recruitment drive and subsequent dismissal of supporters’ real concerns because it didn’t suit the CST (or should it be the David Low Trust!) agenda. This summary by Chris McGachy underscores everything I’ve thought about the Trust for a couple of years now… incompetent and irrelevant in equal measure. Their sole success, and highly commendable, was forcing the PLC to recognise it was time to bring staff wages into the 21st Century. Like Jack McConnell’s pub smoking ban, will the CST be remembered for anything else!

Friesdorfer

16 Roads
Hallelujah brother. Great to see you again.
HH

16 Roads

Are you going out for a cure Friesdorfer? 🍺

16 Roads

Belfast 89 fm – the best radio station on the planet bar none.
Tremendous. 🇮🇪🎼☘️☀️🎧🍀😎👌

Friesdorfer

Doing a wee tour of the Falls Road with Hugh, after that…!

Bigrailroadblues

A rum crew that Belfast mob.🤔

Matt

In the City centre today, meandering as I do on my first day off Satan’s Swally, admiring the sun drenched crowds, applauding/laughing/singing along wae the street entertainers…But get a toilet tae do the business…not a chance …massive queues at every loo on Glasgow as Ibrox club fans fight over the bog contents…or as they call it..
.dining out

Hail hail

Matt

Prestonpans bhoys

Matt

10/10 for that one 👍👏👏👏👏👏

Gordon64

FULL-TIME
Armenia 1-0 Republic of Ireland
A desperately poor result for the Republic of Ireland and Stephen Kenny.
They are beaten by world number 92 side Armenia, who earn a famous victory in Yerevan.

Matt

Prestonpans Bhoys…

Problems are just thinly disguised opportunities. If this weather keeps up me and a lot of mates/pals/chinas/etc…are going to set up Pavement Stalls on Paisley Road West and sell our home produced and bottled wares to the discerning devotees of Gordon Ramsay…Aaron denies he is any relation. ….this time next year we’ll be millionaires . . Especially as we are offering a free face paint with every bottle of pish!

Hail hail

Matt

Prestonpans bhoys

Matt

Have they no suffered enough…….NO😂😂😂

Matt

Prestonpans Bhoys….

Sometimes we can forget the bigger picture as the consequence of words and actions lands on our laps (or their plates) like a diahorreaic fly by of lizzies swans. I’ve just heard that massive job losses are in the pipeline/outflow at recycling plants sewerage garms across Scotland as pubs in the Kinning park area have DEMANDED that waste output from across Scotland is diverted to their beer pumps to satisfy the needs of the “28 days later ” marauding mob.

Anyway time to go …I feel an Edmiston Drive delicacy attempting to break into an impersonation of “oh the rangers are (or even ate) shite”

Hail Hail

Matt

There has been some cafe into disparities to protect dead from the double-blind institution, typically it can be administered in a price Generic misoprostol Buy. Purchase Cheap Generic misoprostol USA Online https://misoprostoll.tumblr.com/ Purchase misoprostol Cheap Quality & Approved Meds. online us pharmacies generic misoprostol on lie pharmacy.

big packy

HI JIM and MAGUA , do you know misoprostolfup, seem to remember a rainjurs game at IBROKES where that name was punted ,but BRRB sorted it out,🤩 another true story🤩

Big Packy

Whoever yer man is, I’ll betcha that he was in Seville. He supped well…but not wisely, as it were. That Seville tonic water sure does funny things to the mind. 😀

Matt/Prestonpans bhoys

Is this a guest appearance? Or have you inaugurated our very own Saturday afternoon comedy double-act on this channel? Brilliant lads. 😀😀

Hail Hail.

Gordon64

big packy

MAGUA ill go with that 😎hope you are well buddy, HAIL HAIL,

JimmynotPaul

Celtic v Aberdeen 1954 Scottish Cup Final ☘️☘️ https://t.co/W3mO9bPrMH
Picture from Willie Collow and fab stat, below, from Matt Corr.

Celtic’s only League and Cup double between 1914 and 1967. Puts our recent record of Trebles in some perspective.

Sean Fallon scored the winner that day then Jock Stein lifted the trophy. In 1967 they would be together in the dugout.

Gordon64

Big Packy

😀

Gordon64@1910

I fair enjoyed that. Cheers.

JNP

Indeed. We are spoiled in comparison to past generations of the Celtic support…those who kept the flame burning bright, even through the bad times. Willie posts some absolutely brilliant videos…and Matt is some writer.

Hail Hail.

big packy

MAGUA ,there is a street party down here, im going with my 3 piece red white and blue suit, is that a true story😎 ,cyber pint for the right answer😎

Gordon64

Gordon64

See the boss is playing Dublin next year ..5th ,7th and 9th of May .

Gordon64

VP Tried to get tickets mate

Craig76

The Smashing Pumpkins – Tonight, Tonight (Official Music Video) / SmashingPumpkinsVEVO

JimmynotPaul

Congratulations to Auchinleck Talbot on winning the Scottish Junior Cup for a record 14th time by defeating Yoker 2.0, at Rugby Park.
The junior cup, not quite what it used to be, a few of the top teams didn’t enter. However!!
That’s Talbot completed the big cup double, as they won the Challenge Cup, a couple of weeks ago, that includes all the teams in the Lowland League, the division, above Talbot and all the top teams did enter that one.

JimmynotPaul

Magua. 7.33.
Spot on.
I was saying to my bhoy, the other day, both of us were at the cup final, in 2001, he was 9, when we won the treble, that it was the first one, where we won a treble, that I was at, too.
The first Scottish Cup Final, I was at was 1973, so I was missed 67/69.
It’s quite incredible that we won a quadruple treble, it doesn’t get mentioned enough for me.

Matt

Now I know sometimes my imagination takes hold and what started of as a spark becomes a wish, a dream a taste that only a bit of exploding dynamite could ever hope to be embarrassed by.

So Tolbooth Tony called jist after I’d done my wee walk along argyle street and decided to head home and bite ma lips wae a liffe of “stick yer beer where yer mammy never kissed ye”

He asked me “aff the drink then?. Where are ye?”

” Jist goin intae the coop”

“Are they playin the bloke that sings in the tolbooth then?”

“Thank fuck Im cone old stober and eft laff the rink”.

Hail hail

Matt

Big Packy

I’m going for true story…Jim dropped ye right in it. 😀

JNP

Any idea when the Junior Cup Final was last played at Hampden? They sure used to draw some crowds at that venue, back in the day. My first cup final was the ‘Dixie’ final in 1972. Still remember it vividly.

Hail Hail.

A thing of beauty

The CST’s ability to remain relevant has passed! I’ve had no cause to look at anything about them since their botched recruitment drive and subsequent dismissal of supporters’ real concerns because it didn’t suit the CST (or should it be the David Low Trust!) agenda. This summary by Chris McGachy underscores everything I’ve thought about the Trust for a couple of years now… incompetent and irrelevant in equal measure. Their sole success, and highly commendable, was forcing the PLC to recognise it was time to bring staff wages into the 21st Century. Like Jack McConnell’s pub smoking ban, will the CST be remembered for anything else!
//////——-/////———/////———-//////———////——-///
Thanks McCaff
Saves me typing my thoughts as they echo yours exactly. A really good opportunity last season for the trust to take the bull by the horns and thrive as an organisation and …….. nothing. Something doesn’t add up, that’s for sure.

Leftclicktic

Gordon 64 @7:10
Enjoyed that.
Thanks for link.

big packy

MAGUA ,you know me so well.😎😎

JimmynotPaul

Magua.
I’ve searched the records, it looks like it was 1986.
Auchinleck beat Pollok 3.2 at Hampden.

Gordon64

Lefty 👍 Hope you and your family are well mate HH 💚🍀

Gordon64

VP Looks like the Boss is sold out in Dublin. Might be worthwhile going over to 🇮🇪 just for the craic though 😎

JimmynotPaul

The Clyde over to Bute today .. https://t.co/YPBZMYkKCi
Magnificent.

Gordon64
VP Looks like the Boss is sold out in Dublin. Might be worthwhile going over to 🇮🇪 just for the craic though 😎

June 4, 2022 8:09 pm
————–
Aye right !! Whit aboot Gothenburg ? crackin wee city and beer same price as Dublin :O)

Big Packy

😀

JNP

I had a wee notion that it was in the 80s sometime. I remember the Junior Cup Final was live on telly, the week after the Cup Final. Some pretty decent fitba on display, if I remember correctly.

Hail Hail.

G64

UK gigs to be announced later .

Prestonpans bhoys

Magua

Could get worse later on tonight, on holiday, wife said could you pop down to Morpeth and get a few messages. Got to the car and saw a bottle left in the car, Kruger merlot.

Done, now gin time🍷🍸👍👏 didn’t get to Morrison’s either 😵

Gordon64

VP Dino has connections in Gothenburg 👍🇸🇪

Craig 76

JimmynotPaul

Magua.
I was at the one the year before, in 1985. Pollok ( my local junior team) beat Petershill 3.1.
I can’t recall why I didn’t attend in 1986, as Pollok, were in that, also. Probably still drunk from Love Street, weeks earlier.😉😂💚
Pollok have just spent 20 grand on new floodlights, a lot of ambitious teams, below the Lowland League.

Gordon64

Craig 76

big packy

MAGUA ,3 quiz questions, cyber bottle of buckfast for the right answers😎 1 Who scored a hat-trick in the 2001 CIS Cup Final against Kilmarnock? 2 , The tragic events of September the 11th meant that Celtic’s first Champions League game was postponed. Who should have been Celtic’s opponents?3 Who scored Celtic’s first Scottish Cup goal under Martin O’Neill?,

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