SENTINELCELTS

Morning,all.

I seem to recall commenting in an article a few months back that the stand-off with the SPFL sponsors and Sevco was likely to end with an agreement that the latter could opt out,but would still demand their share of the pot.

Rules are for others,like taxes are for little people. We are Rangers,end of story. Aye,it would have been end of story ten years ago if anyone in authority had applied the rules. 

I suggested those few months ago that the huns would demand their share,despite refusing to honour their agreements. Apparently,this was because there was already a competing sponsor at the club. Strange that Celtic have not used this flimsy excuse to avoid mentioning,for example,BETFRED or WILLIAM HILL,LADBROKES,companies which have sponsored the major competitions over the years. Despite our deal with DAFABET. 

Nor did we pull a strop about Carling,despite our deals with Magners and Tennents. Even though those deals were a drop in the bucket for our marketing department,we knew that they were a big deal for the smaller clubs,that they could make a difference for them.

Not the huns,they CGAF. And,as I pointed out back then,the conjecture that any company is only in it for the publicity-after all,that’s how advertising works-Cinch has certainly achieved a higher profile because of the,erm,bhoycott.

Yes,we all know their name because of it. Probably wouldn’t have noticed otherwise. But their marketing people should be looking at a couple of different parameters. 

As our brand awareness has increased,have our sales followed suit? I don’t think so. The huns will avoid them,everyone else will simply do their homework when buying a car. 

Did we get value for money? Well,buying a car is like a game of poker,isn’t it? They folded against a weak hand. I’m offering a grand for that top of the range Beemer,mate. 

More to the point though-is any company of import at all likely to look at the SPFL to push their product when the second biggest club arbitrarily withdraws,but still demands their dosh? Especially when neither the SPFL nor the sponsor wants to go public and criticise the offending-offensive stain!-club for fear of the backlash. 

Cinch got more publicity than they could possibly have hoped for,and it is up to them to decide whether that translated into value for money. Meantime,the SPFL have allowed the huns to decide the rules,whether they apply to them or not,and that is simply not a viable way forward. 

I could understand,to a certain extent,Murray’s plan to destroy Celtic pre-Fergus. He knew we were weak,vulnerable and in debt. Like the robber barons in the US over a century ago,rather fond of a game of Monopoly. I’m wondering now whether they have anyone on board with a strategy,at all. To win just once? Then watch their loathed rivals taking the spoils a year later?

Canny beat being taken on by an evil genius,Mike Myers would never dream of trying to pull a stunt like this on the viewers. To win just once is a tactic,not a strategy. 

But Sevco and SPFL have pulled that stunt. And Celtic should consult with the other clubs and demand that the SPFL signing a contract ties every club to that contract. While contracts like that are still available,because after this fiasco,I reckon they will be few and far between.

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Above article by BMCUWP