Uncertain times yes but dont downsize!
It truly is uncertain times and not just at our club of choice, I think it’s fair to say the beautiful game has never faced anything like the challenges it is looking at right now. And in having become a collection of individual interests seeking to further themselves and their hold on your spare cash, the sport is built on foundations of sand, and as such there’s every chance it just won’t survive major trauma.
Looking globally, the covert civil war between FIFA and UEFA just became overt with the latest Superleague plans which FIFA have backed, presumably to get a slice of the action. Why anyone thinks its great time for major restructuring is beyond me, looks like the ideal time to hunker down and be thankful for what you have, but they say money does strange things to men. And this is all about the money.
The Champions League would be no more, or a rebranded much lesser competition which has massive effects on outliers hoping for the windfall qualification brings.
This in turn means the big carrot just became a lot smaller, although I’m sure many will feel relieved at that as the prize pot can and does skew leagues, certainly not in a good way.
Football truly is the world’s game, easily the most popular sport on the planet, yet Europe’s paymasters aren’t interested in a truly global club competition, instead preferring to pit their elite teams against each other continuously. It’s patently unfair.
We should see teams from opposite sides of the globe clash more often.
Brazil produces the best players, if they weren’t forced to move to get the big bucks their teams would rival Europes and a world league could be competitive.
FIFA are right to stand up for those feeling left behind, it’s just that they have lost much of their sheen and moral authority with their shenanigans, a seemingly regular occurrence in football.
As such events like their World Club Competition, which we should all want to watch with its exotic names and locations, has usually been shunned by the continents biggest clubs.
Such a pity, not one bit a surprise though.
Looking locally I’m certainly of the belief the club won’t see the same VST response from fans again, and that will be compounded by either the pain of title defeat or the lack of massive target should ten be hit. There’s a good chance early curtailment without refunds would put many fans off the same again also. I think that goes for all clubs. With no refunds and not getting what it says on the tin I believe a once bitten twice shy attitude will prevail regarding paying to watch games at home.
Where exactly would that leave us?
We have a money hungry board who will use the footballing department to balance the books, but should a managerial change become necessary, that approach will hardly entice a quality name through the doors. A name with a substantial spend used to be enough to pack the place to the rafters, it’s our old trick when in a malaise to help ease the notes out of your wallet, but that is looking increasingly less likely by the day.
The bank balance which was very healthy surely must have taken a dent, if anything to make up for the lack of match day revenue, and the accounts won’t make for great reading when held upto last years,despite the phenomenal Adidas merchandise sales.
To me this screams of downsizing to ride out these choppy waters, which I would admit makes perfect sense on paper.
However it doesn’t take into account the reality of the situation we face.
For starters the fanbase will demand a big reaction should we miss out on ten, which will go against the bean counters instincts. A name and spend will be the cry, sorry we are pretty broke won’t cut it after being loaded plus having big money at the helm.
It especially won’t cut it should the Ibrox outfit find themselves in the same situation and go bigger than us. There’s every chance they will need a new manager, the current one was always using Scotland as a stepping stone and if he lifts a title that will carry him to an Epl gig, helped by fans with typewriters who want him ‘back’ to help boost sales.
If their recruitment outshines ours it will raise anger levels not more VST money.
Our board is very risk averse yes, and there’s a time and a place for that, but they must overcome their natural instinct to downsize next in this unsure climate for that would only lead to a downward spiral which will take more finance to overcome the longer we are in it.
If Celtic adopt a ‘holding position’ pretty soon there will be nothing to hold on to.